Luna Park is one of the most iconic landmarks and entertainment venues of Australia, loved by locals and tourists alike. To maintain their place as Australia’s destination for fun, Luna Park approached Entwined to create new, exciting and entertaining avenues for engaging their patrons. We were more than happy to bring a new, modern dimension to the Luna Park experience – an opportunity like this only comes once in a lifetime.
Milsons Point, Sydney
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Luna Park needed to modernise zones within the park while staying true to the sites iconic style and character. We started by first upgrading the site with audio-visual capabilities that helped accentuate their separate park locations, then we installed a set of custom-made signage enclosures complete with bright, visually stunning screens for displaying their content. Each enclosure is designed to weather the harsh outdoor conditions of Sydney Harbour, with waterproofing and ventilation, sun protection and low glare covering. Combined with a world wide brand refresh, including new designs across their menu elements, SuIt’s finally brought to life with custom coatings to ensure they blend into the site aesthetic, and the addition of high brightness digital panels for the content. Visitor excitement is now heightened through dynamic site specific creative, with all the benefits of digital - but Luna Park is able to maintain its sense of nostalgia through customised enclosures that build on the 1900’s Coney Island style.
Customised signage enclosures
Customised wayfinding enclosures
Targeted Audio Visual zones
Keep visitors engaged with the zone specific offerings through improved audio-visual control.
Reduce the risk of dated signage, and lower long-term printing and manufacture costs with digital.
Reduce confusion and improve site orientation through dynamic wayfinding.
Improve ticket sales through dynamic and engaging content.
Improve the visual appeal of restaurant signage, with the opportunity to upsell, and improve patron satisfaction.
With millions of visitors to the parkland, Luna Park continues to keep patrons engaged and well oriented, with digital signage now playing an integral role in their offering as Australia’s location for fun.
The partners and products that made this solution possible:
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1300 874 357